Lar
Cooperative
We are made of people.
More than
11.700
members
And more than
18.300
employees
Lar. Built by the sum of each one of us.
We are the cooperative that employs the most people in Brazil and we take this strength to the world.
Our chicken cuts are allowed to reach over 75 countries across America, Europe, Asia, including Arab countries. In the agricultural area, we bring safety to the countryside with quality raw materials and technical assistance, and strength for commercializing the agricultural production of our members in Paraná, Santa Catarina, and Mato Grosso do Sul. We have been excelling our quality standard for over half a century, always prioritizing ethics in human relations and business innovation.
Our history
When everything started
In 1964, 55 small farmers from Rio Grande do Sul and Santa Catarina got together in the former Gleba dos Bispos, where the city of Missal (Paraná) is currently located, to cultivate the land, raise animals, manage wood, and sell inputs. Thanks to their search for professionalism and vision of the future, the group was restructured in a process that resulted in agro-industrialization, in the 1990s, and in an integrated management, based since 2017 on three jurisdictions: Financial Administration, Agricultural Business, and Food and Supplies.
With continuous improvement, collegiate decisions, qualified leadership, and strong management and fiscal councils, Lar has continued to make history, expanding its business and registering growth year after year. In 2019, the cooperative had a BRL 7-billion revenue.
The 60s
Artur Goerck (*1907, Santa Cruz do Sul – RS, +1994, Itapiranga – SC), former mayor of Itapiranga (SC), was a great promoter of Missal colonization. He published pictures of well-dressed, young and healthy-looking farmers.
The 60s
On March 19th, 1964, a small construction in the village of Missal, in the city of Medianeira (PR), “away from everything and close to nothing”, is used as an office for the cooperative venture that was initially named Comasil, then Cotrefal, and currently Lar.
The 70s
From 1970, Three Frontiers Agricultural Cooperative Ltda. (Cotrefal) gets its own headquarters in the Condé district of Medianeira.
The 70s
Agricultural mechanization and soybean planting, especially of the Santa Rosa and Bragg varieties, materialize a new era of prosperity. The cooperative intensifies technical assistance and expands its storage structure.
The 80s
Warehouse standard for grain storage in the 80s.
The 80s
Broiler Production Unit in the late 80s, near the EVA – Agricultural Vocational School (today CDT), in Portão Ocoy, in the city of Missal.
The 90s
Planting with plowed soil evolves to no-tillage in straw, with excellent results in erosion control and increase of productivity.
The 90s
Located in the district of Agro Cafeeira, in Matelândia – PR, the Cooperative Poultry Industrial Unit is opened on September 9th, 1999.
The 90s
Located in the district of Agro Cafeeira, in Matelândia – PR, the Cooperative Poultry Industrial Unit is opened on September 9th, 1999.
The 90s
In the late 90s, with an advanced process of industrialization, the cooperative becomes more known by the population as “Lar”, a name derived from the Oleolar industry, from Céu Azul, which Cotrefal had acquired in 1982. Later, the company’s new name was taken from it.
The 2000s
In an extraordinary general meeting held in the Festival Hall of the Main Church of Medianeira, on July 27th, 2001, the cooperative members approved the company’s new name. Cotrefal remains in history. Now, the cooperative’s name is Lar, with a new logo.
The 2000s
From 2000 to 2009, soybean and maize storage set successive records at Lar. In 2001, for example, 3.256 million bags of soybeans were stored at the cooperative’s warehouses.
The 2010s
The Weaners Production Unit (WPU) is a large structure located in Moreninha, in the city of Santa Helena. Installed in 2018, the unit can house 10 thousand sows.
The 2010s
Lar Cooperative Seed Production Unit has been operating since 1996 in the city of Xanxeré (SC). In 2018, this unit administrative headquarters went through a revitalization process. Annual production reaches 240 bags of soybeans with 40 kilograms each.
55-year anniversary party
A TRIBUTE TO PIONEERS AND THEIR FAMILIES
55-year anniversary party
A TRIBUTE TO SENIOR EMPLOYEES.
Employees who have worked at Lat for over 40 years were honored in March 2019.
The 2010s
A new management at Lar Agro-industrial Cooperative was implemented in October 2017 with the creation of three jurisdictions: Financial Administration, Agricultural Business, and Food and Supplies.
Our Values
Mission
Promoting economic and social development of our members and the community, in a sustainable manner, by adding values to agricultural production.
Vision
Becoming the best agro-industrial cooperative in Brazil, recognized by customers for the excellence of their products and services.
Values
– Respect for people and the environment;
– Ethics and honesty;
– Commitment to results;
– Innovation and continuous learning;
– Integrity with suppliers, customers, and the community;
– Belief in God.
Política de Gestão Integrada
Administration
and Structure
The unique agribusiness cooperative that most employs people in Brazil.
Lar is managed in an integrated manner by the members of the Executive Board, the Board of Directors, and the Fiscal Council. The representatives are elected by the members and act along with the Lar’s three jurisdictions – Agricultural Business, Supplies and Food, Financial Administration, ensuring governance and Lar excellence all over its network.
Administrative Council
> Executive Board (2019-2022 Management)
Chief Executive Officer:
Irineo da Costa Rodrigues
1st Vice-President:
Lauro Soethe
2nd Vice-President:
Urbano Inacio Frey
> Board of Directors 2019-2022 (Management)
Adriano José Finger
Diogo Sezar de Mattia
Adriana Eliza Matte
José Carlos Colombari
Jakson Demétrio Lamin
Edio Rodrigo Welter
> Fiscal Council (2020 Management)
Effective:
André Luiz Périco
Vanessa Anderson
Isabela Albuquerque
Substitutes:
Remi Conti Christian
Luis Sausen
Alfonso Pedro Eidt
> Jurisdictions
Clédio Roberto Marschall – Administrative/Financial Jurisdiction
Vandeir José Dick Conrad – Agricultural Business Jurisdiction
Jair José Meyer – Supplies and Food Jurisdiction
The third largest cooperative in Brazil, present worldwide.
1 administrative center
1 event center
17 member service units in MS
13 member service units in PR
1 member service unit in SC
32 grain reception units in MS
20 grain reception units in PR
1 grain reception unit in SC
1 seed processing unit in SC
2 soybean industrial units
4 industrial animal feed units
3 industrial poultry units
1 meat industrial unit
1 egg producing unit
1 broiler breeder unit
1 chick producing unit
2 hatching egg units
2 pig producing units (UPL)
3 weaner producing units (UPD)
1 sow producing unit
1 pig semen insemination center
15 supermarkets
7 gas stations
1 Central laboratory
15 grain reception units in Paraguay
1 administrative headquarters of Paraguay
1 transportation company
Innovation
Innovation and continuous learning are part of Lar Cooperative’s values!
Innovation initiatives are used in our processes, products, and services. We have an Innovation Program with six areas of activity meant to Lar and its members, which aims to communicate and engage our employees, members, and partners. We believe innovation is the continuous search for solutions, development and improvement of our products, the search for cost reduction and process improvements in order to generate perceived value to our customers, employees, and members. Lar’s culture is to encourage the generation and accept new ideas, creating opportunities for improving processes and the work environment.
Environmental
responsibility
For the environment, society, and the future of business.
Lar Agro-industrial Cooperative established Lar Environmental Priority Program as a strategy to identify opportunities and also to adopt practices that aim to promote environmental awareness and responsibility, acting in its processes with society.
This program defines indicators with annual objectives for the sustainable development of Lar’s activities, in line with the company’s strategy.
Quality management
and food safety
A Lar Cooperativa Agroindustrial possui um sistema de gestão da qualidade implementado com objetivo de garantir a qualidade e segurança dos seus processos, produtos e serviços. Atuamos com programas da qualidade e certificações reconhecidas e implementados em toda a cadeia de produção de grãos, de aves e de suínos.
